Michael E. Donner
Chief Marketing Officer | Digital Transformation Leader | Growth Architect
+1 (561) 542 7930
#ChiefMarketingExec
Results-driven CMO with a record of accelerating growth across eCommerce, retail, healthcare, tech, and cybersecurity. Recognized for blending strategic vision with hands-on execution, I don’t just plan—I deliver. By uniting brand strategy, AI-driven data insights, performance marketing, and customer experience, I optimize every touchpoint for sustained growth.
I tackle complex challenges through data-driven demand generation, cohesive branding, and impactful content strategies. I am recognized for developing PR initiatives and content that amplify brand presence, as well as for building collaborative, high-performance teams. With a relentless focus on ROI, every initiative I lead drives impact.
Core Competencies:
Chief Marketing Officer
Privately Held (Pre-Series A) DTC eCommerce Company | Subscription-Based Telehealth Services | 2022 - Present
Specializing in Hormone & Testosterone Replacement Therapy, Primary Care, Nutrition and Life Coaching
Privately Held Multi-State Licensed Mental Health Telehealth Practice | 2020 – Present
Specializing in Personalized Counseling and Coaching Services for Individuals and Couples
Privately Held IoT, Telehealth and Home Health SaaS | 2020 - 2022
Specializing in IoT/Smart Technology, RPM, and COVID-19 Solutions
Competitive Marketing Advantage
Full-Time, On-Site, Chief Marketing and Digital Officer at clients | 2014 – 2020
Engaged by Venture Capitalists, Board of Directors and CEO's of start-ups and public companies to provide interim executives on 6-12 month assignments to drive rapid sales and marketing turnarounds designed to revitalize and refocus organizations by getting the "train back on the tracks".
Key Contributions:
Served as a Chief Marketing and Digital Officer on 6-12-month on-site, exclusive engagements for the various DTC, B2C and B2B companies highlighted below:
(FKA SocialSurvey)
Chief Marketing and Digital Officer
VC-Backed SaaS Start-Up | Customer & Employee Experience and Reputation Management Platform
Ingram Micro (NYSE: INGM)
$43B B2B eCommerce Marketplace | SaaS Cloud Services & IoT Provider
MDLIVE (NYSE: CI)
MDLIVE | Pre-Acquisition by Cigna
VC-Backed Start-Up | DTC & B2B Telehealth SaaS | 10M+ Members
(FKA BeMyDD)
Angel-Funded DTC & B2B eCommerce Ridesharing Subscription Service | 76 Cities Across 31 States
VC Start-up | B2B SaaS Subscription | AI Software for Lead Generation & Marketing/Sales Automation
Chief Digital Officer
$875M+ Brick & Mortar, DTC eCommerce, and Omnichannel Retailer Overseeing 25+ Apparel, Accessories, Shoes, and Fragrance Brands
* Portfolio Overview:
Led comprehensive transformation efforts across an extensive portfolio of brands, including men’s brands such as Cubavera, Farah, Havanera, John Henry, Original Penguin, Perry Ellis, and Savane; sports and golf brands Ben Hogan, Callaway, Grand Slam, Jack Nicklaus, Nike Swim, and PGA Tour; and women’s brands Jantzen Swimwear, Laundry By Shelli Segal, Peony & Me, and Rafaella.
* eCommerce Transformation:
Rebuilt and implemented a robust eCommerce strategy encompassing merchandising, digital, social media, performance marketing, and data-driven demand generation. This revitalization yielded a double-digit increase in revenue, margin dollars, AOV, and site traffic YoY, resulting in the first positive operating income in 14 months and a 17% reduction in digital marketing expenses.
* Customer-Centric Innovation:
Overhauled customer service processes, streamlined order fulfillment, and upgraded packaging, significantly improving customer satisfaction. Strategized and executed the launch of an in-store and online loyalty program within four weeks across all brands to drive customer retention and cross-channel engagement.
* Revenue Growth & Brand Expansion:
Increased eCommerce revenue contribution by 40% YoY, growing eCommerce’s share of total revenue to 14%. Developed a high-frequency digital and social campaign cadence, creating 48 weekly assets per brand across merchandising, promotions, and performance marketing to ensure steady brand visibility and growth.
* Omnichannel & Digital Media Leadership:
Directed a comprehensive digital strategy for DTC eCommerce websites, Amazon marketplace, and all social media channels. Oversaw P&L management and orchestrated growth marketing and digital media, including PPC, retargeting, Google Shopping, affiliate, and influencer marketing to maximize customer acquisition, conversion, and retention.
* Team Leadership:
Managed a team of 34+ specialists across branding, marketing, creative, merchandising, digital, IT/development, and customer service. Established a high-performance culture that prioritized innovation and results, helping brands like Perry Ellis, Original Penguin, Nike Swim, and Laundry By Shelli Segal strengthen market position and drive significant financial returns.
Nuvei (NASDAQ: NVEI)
(FKA GlobalOnePay)
Chief Marketing and Digital Officer
GlobalOnePay (rebranded as Nuvei): Fintech Provider of Payment Processing Technologies and Merchant Services
Akamai Technologies (NASDAQ: AKAM)
(FKA Prolexic Technologies)
Prolexic | VC Start-Up Providing Cloud-Based Perimeter Cybersecurity Subscription Services
2011 – 2014
TD SYNNEX (NYSE: SNX)
Tech Data | $24 Billion IT Distributor
2010 - 2011
Stryker (NYSE: SYK)
(FKA: IntelliDOT and Patient Safe Solutions)
IntelliDOT | VC Start-Up Providing Healthcare IT Software, Hardware, and Services
2008 - 2010
Capgemini (CAP: EN Paris)
€7.7 Billion Consulting, Technology, eCommerce, and Outsourcing Solutions Provider
2006 – 2008
Veradigm (NASDAQ: MDRX)
(FKA Eclipsys Corporation)
Eclipsys | $383 Million Provider of Healthcare IT Technology and Services
2004 – 2006
IBM (NYSE: IBM)
(FKA as Telelogic AB)
Telelogic | $117 Million Provider of Application Development Software and Services
2001 – 2004
Babson College School of Management, Wellesley, MA
Bachelor of Science (With Distinction) – Dean’s List
Majors: Marketing, Management and International Business
Awarded: Sohopfungsbeitrag Preis for most creative contribution and innovative impact to Babson
Let’s discuss how I can bring visionary strategy and hands-on execution to your brand. I’m not just talk—I have a proven track record of delivering real, measurable results, as you can see on my website. With a unique blend of strategic insight and tactical expertise, I don’t just oversee growth—I drive it. I’ll craft a strategy that builds brand loyalty, delivers impactful outcomes, and ensures long-term success—and then I’ll make it happen.
If you're ready for a no-nonsense, results-driven CMO who will elevate your marketing from ordinary to extraordinary, let’s connect. I’m here to turn your goals into milestones and your vision into reality.
Let’s make it happen—contact me today.
Michael E. Donner
+1 (561) 542 7930
#ChiefMarketingExec
Michael E. Donner - A Chief Marketing Exec
michaeldonner@yahoo.com - #ChiefMarketingExec
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