Michael E. Donner

Michael E. DonnerMichael E. DonnerMichael E. Donner

+1 (561) 542-7930

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Michael E. Donner

Michael E. DonnerMichael E. DonnerMichael E. Donner

+1 (561) 542-7930

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Resume

Michael E. Donner

+1 (561) 542 7930

mdonner@ChiefMarketingExec.com

#ChiefMarketingExec

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Results-driven, growth and full-stack marketing leader and digital executive for B2B and B2C companies – start-up to global – with considerable expertise in: retail, eCommerce, high-tech (enterprise software, cloud, SaaS subscription), healthcare and cybersecurity. Conceives and implements innovative sales and data-driven marketing, digital demand generation/customer acquisition, ABM, customer experience and highly effective engagement strategies with closed-loop ROI to ignite digital transformation and sustained, profitable growth.



CORE COMPETENCIES

  

  • Reinvigorate strategy, build tactical sales, data-driven demand generation/customer acquisition, customer experience and performance -based marketing initiatives


  • Manage product from inception to release: product marketing, commercialization, market research, competitive analysis, pricing and communications


  • Recruit, train, mentor, lead and motivate staff


  • Develop sales, merchandising, promotional pricing strategy and tactics aligned to target buyer


  • Strategize/recruit/activate programs with channel partners/distributors, coupon/loyalty and content/influencer networks


  • Maximize SEO: keyword research, content/blog optimization, backlinks and analytics set-up


  • Build competitive strategy, sales enablement tools, battle cards, sales training, customer/prospect surveys/research and win-back/growth marketing campaigns


  • Launch data-driven digital paid media, SEM strategy, content, growth marketing and demand generation/customer acquisition across: behavioral marketing, search/intent, PPC, remarketing, retargeting, banner ads, paid and organic social, Google shopping, influencer and affiliate marketing


  • Optimize video/search/display/shopping campaigns for demand capture/reactivation (Google/Meta) 


  • Develop detailed attribution/reporting/analytics tracking/conversion rate/cost metrics: AOV, CAC, churn, DAU, LTV, MAU, NPS, ROAS, ROI and WAU 


  • Select and implement marketing technology

Michael E. Donner has 20 years experience in strategic and tactical marketing and demand generation.

Michael E. Donner has 20 years experience in strategic and tactical marketing and demand generation.

Branding and Full-Stack, PerforMance Marketing Experience

Competitive Marketing Advantage   


Client Chief Marketing and Digital Officer
2022 -


Full-service growth marketing and eCommerce agency; providing interim CMOs and CDOs on 6-12-month on-site, exclusive engagements for the various B2B and B2C companies



Thrivelab


Chief Marketing Officer

2022 -  


Privately held, (pre-series A), DTC eCommerce: men’s and women’s hormone and testosterone replacement therapy subscription service


  • Rebuilt/launched/managed eCommerce sales, performance-based marketing, advertising, affiliates, creative services, digital and retention
  • Reduced cost per lead from $38.50 to $6.80 
  • Increased patient subscriptions 111% Q/Q, reduced CAC by 133% and increased lead volume and quality by 250% with full-stack, data-driven marketing
  • Overhauled and launched new messaging and value-proposition; new optimized product offering; and SEO optimized website in 45 days 
  • Created new online, touch-free, AI sales conversion model reducing time-to-onboard patients from 3 weeks to 72 hours

Zyter 


Chief Marketing Officer

2020 - 2022


Privately held, Telehealth, home health/RPM, COVID-19 and IoT/smart technology SaaS subscription products


  • Spearheaded strategic and tactical branding, digital, customer acquisition, customer engagement, customer experience and performance-based marketing resulting in 500+% customer and revenue growth YoY, with increases in engagement (105%) and social impressions (280%) YoY
  • Conceptualized, authored and executed weekly integrated digital demand generation and growth marketing campaigns averaging 16% conversions with a 65.8% increase in qualified web traffic YoY and 1,645 SQLs
  • Launched in-house PR, analyst and awards outreach program resulting in winning 106 global awards in 2021 (no entry fees paid)
  • Designed and managed a marketing/sales infrastructure for data-driven lead nurturing, ABM, campaign/pipeline tracking and ROI analysis
  • Created strategy and drove tactical implementation, sales enablement, digital and PR promotions for product launches

Competitive Marketing Advantage   


Client Chief Marketing and Digital Officer
2014 – 2020


Full-service growth marketing and eCommerce agency; providing interim CMOs and CDOs on 6-12-month on-site, exclusive engagements for the various B2B and B2C companies below:



Experience.com 

(FKA SocialSurvey)


Chief Marketing and Digital Officer


VC start-up, SaaS subscription, customer and employee experience and engagement, online reputation management platform

  • Rebuilt/launched/managed data-driven, performance-based marketing, ABM, digital, demand generation,  branding, inside sales operations/infrastructure and outreach
  • Designed/deployed/managed marketing/sales program for lead nurturing, campaign/pipeline tracking and ROI analysis
  • Created weekly digital demand generation/growth marketing campaigns resulting in 80% discovery calls, 50% demos and 20% conversions

  

Ingram Micro 


Executive Director, Global Cloud Marketing Leader


Privately held, US$43 billion, B2B eCommerce marketplace, SaaS subscription provider of cloud services/infrastructure/IoT 


  • Directed strategy, tactical marketing and eCommerce demand generation in 26 countries for cloud division
  • Launched integrated performance-based marketing, eCommerce and digital marketing campaigns, events, product bundles and social engagement resulting in 157% reseller, 414% subscription and 398% seat growth YoY
  • Commercialized social, eCommerce and digital channels creating US$1M+ net new marketing margin
  • Crafted/launched new messaging, go-to-market strategy and sales support tools for five product acquisitions
  • Designed Marketing Hub to boost collaboration, generate net new margin and improve reseller/vendor engagement by centralizing global vendor brand, marketing, sales and content assets

  

MDLIVE 


Chief Marketing Officer


Prior to acquisition (NYSE: CI), a VC start-up, DTC & B2B eCommerce, SaaS subscription, Telehealth services provider with 10+ million members

 

  • Launched enhanced mobile app (iOS and Android) and customer engagement website
  • Brokered and managed strategic marketing alliance with Walgreens to promote engagement and utilization
  • Grew registrations 42%, utilization 64% YoY after launching new data-driven engagement marketing program
  • Created weekly direct-to-consumer and B2B performance-based demand generation/customer acquisition engagement campaigns
  • Designed, launched and authored interactive Marketing Hub with 275+ growth marketing/engagement materials, ready-to-go campaigns and content for clients to customize and implement in their local markets
  • Directed/managed P&L for in-house agency; produced 500+ growth marketing/engagement jobs per quarter

Dryver

(FKA BeMyDD)


EVP, Chief Marketing and Digital Officer


Angel-funded, DTC & B2B eCommerce, subscription ridesharing service in 76 cities in 31 states


  • Project managed design/build of mobile app (iOS and Android) and enhanced eCommerce growth marketing and customer experience website
  • Launched joint eCommerce growth marketing and strategic partnerships with Total Wine & More, BevMo!, Ciroc and Jack Daniel's to promote engagement, expand brand awareness and drive eCommerce sales
  • Achieved 1,014% increase in new account sign-ups, 74% increase in web traffic and 38% increase in sales YoY
  • Launched new brand/go-to-market strategy in 30 days through social, digital, PR and performance-based demand generation/customer acquisition
  • Created data-driven demand generation/customer acquisition programs to boost conversion and engagement; increased January sales orders 33% and new account registrations 53% YoY in historically the slowest month
  • Positioned company as a viable alternative to Uber and Lyft resulting in 700+ media and social placements
  • Designed, measured and optimized mobile customer acquisition strategy and funnel

Conversica 


SVP, Chief Marketing Officer


VC start-up, B2B SaaS subscription, Artificial Intelligence software for marketing and sales automation 


  • Launched new brand, value proposition, messaging, go-to-market strategy and growth marketing initiatives in 60 days 
  • Designed, built, deployed and managed a sales/marketing infrastructure for content, growth and engagement marketing, performance-based demand generation, digital marketing, lead nurturing, ABM, campaign/pipeline tracking and ROI analysis 
  • Implemented a marketing automation tool, SEO optimized website and hired/managed an inside sales team 
  • Transitioned company from exclusive automotive focus to broader enterprise vertical markets 
  • Created 199 opportunities, 1,008 qualified leads and boosted web traffic 1,119% in six months
  • Increased Salesforce.com app exchange downloads and conversions 600% in three months
  • Authored premium content, built/launched social media and PR outreach and grew Salesforce chatter audience 109% via weekly integrated data-driven demand generation/customer acquisition and growth marketing campaigns 

Nuvei  (NASDAQ: NVEI)  

(FKA GlobalOnePay)


Chief Marketing and Digital Officer


GlobalOnePay was a privately held, B2B, Fintech provider of payment processing technologies and merchant services


  • Consolidated multiple acquired entities/technologies and launched new disruptive company/brand in 90 days
  • Created messaging/value proposition, go-to-market strategy and globally launched PR, data-driven demand generation and growth marketing initiatives 
  • Designed/rolled-out SEO optimized website, premium content, social media presence, performance-based growth marketing, ABM and digital customer acquisition 

Akamai Technologies (NASDAQ: AKAM) 

(FKA Prolexic Technologies)


SVP, Chief Marketing Officer, Prolexic 

2011 – 2014


Prolexic was a VC start-up, provider of cloud-based perimeter cybersecurity subscription services prior to acquisition


  • Developed sales and data-driven growth marketing strategy, messaging, value proposition, brand and competitive differentiation
  • Spearheaded performance-based marketing and inside sales, driving rapid growth: US$14 to US$70 million revenue, 44 to 220 employees and 210 to 450 clients, culminating in US$370 million acquisition by Akamai (2,366% return for PE firm)
  • Hired as sole contributor; recruited, trained and managed 16-person product, global performance and growth marketing, ABM and inside sales team
  • Launched data-driven demand generation programs in Arabic, Chinese, English, French, German, Japanese, Portuguese and Spanish
  • Initiated in-house PR/social media resulting in 800+ articles, 10+ analyst reports, 1,250+ blogs and 60,000+ social posts
  • Launched SEO initiative resulting in 24 keywords on first-page of Google in 2013, compared with zero six months prior
  • Generated 27,063 demand generation campaign registrations (1,265 deals) in 2013 vs. 6,222 in 2012 (232 deals)
  • Created 187 inside sales deals in 2013 (US$24 million) vs. 61 in 2012 (US$6.2 million)
  • Created 80 direct response campaigns which generated 125 opportunities and US$16.28 million pipeline in 2013
  • Increased inbound leads from call center: 6,682 in 2013 vs. 3,124 in 2012, generating a 27.3x ROI
  • Increased website visits: average 82,035/month in 2013 vs. 25,000/month in 2012
  • Optimized Google AdWords program: conversions 3,976 in 2013 vs. 1,069 in 2012, cost of conversions US$140.61 in 2013 vs. US$317.93 in 2012 and 144,349 clicks in 2013 vs. 70,701 in 2012

Tech Data (NYSE: SNX) 


VP, Marketing Services and 

General Manager, TD Agency  

2010 - 2011


US$24 billion IT distributor with US$60+ million ad, event, growth marketing, demand generation/customer acquisition agency


  

  • Led all new business account pitches, quarterly client reviews and client escalation issues
  • Managed US$60+ million division and P&L for 75+ person, full-service, advertising/event/growth marketing/demand generation eCommerce agency with blue chip client list: Acer, Apple, Avaya, Cisco, EMC, HP,  IBM, Lenovo, McAfee, Microsoft, Oracle, Sage, Sony, Symantec, Toshiba, VMWare and Xerox
  • Launched new value proposition (Connect, Engage and Deliver) with go-to-market strategy and the Market Discovery consulting program to help clients uncover additional value and opportunities to grow revenues and global reach 
  • Expanded agency services to include SEO, SEM, social media, data-driven demand generation/customer acquisition and ROI tracking
  • Secured 104% revenue/profitability targets for agency and US$17.5 million in new business in first quarter of re-launch

Vocera Communications  (NYSE: SYK)

(FKA: IntelliDOT and Patient Safe Solutions)


SVP, Chief Marketing Officer, IntelliDOT 

2008 - 2010


IntelliDOT was a VC start-up, provider of healthcare IT software, hardware and services prior to acquisition


  • Generated 569 qualified leads in six months, resulting in US$42.6 million pipeline growth
  • Reduced cost per lead from US$3,027 to less than US$125 (US$7 for eMarketing)
  • Added US$10.9 million to pipeline within first quarter of implementing inside sales, delivered 7.8% qualified response and reduced sales acquisition costs by US$2 million
  • Developed business strategy with operational sales/marketing program to penetrate critical access market, managing P&L and building pipeline with deals averaging 61% margin
  • Secured product demo on the Oprah Winfrey Show with Dr. Oz and Dennis Quaid
  • Grew sales, market share and brand awareness, culminating in fast and profitable exit for founders and private equity investors

Capgemini (CAP: EN Paris)

 

VP, Global Head, Demand Generation   

2006 – 2008 


Paris-based €7.7 billion provider of consulting, technology, eCommerce and outsourcing solutions 


  • Created/implemented strategy, business plan and managed tactical launch for global demand generation, digital marketing and growth marketing service center operated as a P&L by uniting 40 regional marketing groups and reducing global spend by €2.7 million in 12 months 
  • Launched/directed/managed global rollout of Google Enterprise Apps in 40 countries which generated media coverage in 900+ outlets and added €1.3 billion to sales pipeline 
  • Launched NA BPO business in 30 days and successfully managed and served as key spokesperson in 70 media/analyst briefings

Allscripts Corporation  (NASDAQ: MDRX)

(FKA Eclipsys Corporation)


SVP, Chief Marketing Officer, Eclipsys

2004 – 2006 


Eclipsys was a US$383 million provider of healthcare IT technology, outsourcing and services prior to acquisition


  • Launched new brand image, repaired external reputation and introduced product marketing and integrated demand generation
  • Transitioned from laggard position to analyst validated market leader in IT outsourcing and CPOE physician adoption
  • Reduced company investment in four-day user conference by 92%, 1,200 attendees, generated US$818,000 in registration fees (36% increase YoY) and US$297,500 in partner sponsorships (20% increase YoY)
  • Spearheaded branding, growth marketing, ABM and sales initiatives which grew pipeline 45% enabling company to achieve profitability within 12 months with a 24% increase in revenues and a net income of US$485K vs. US$32 million loss the previous year

IBM (NYSE: IBM)

(FKA as Telelogic AB)


Corporate VP, Global Marketing and Communications, Telelogic

2001 – 2004 


Telelogic was a US$117 million provider of application development software and services prior to acquisition

 

  • Merged five diverse corporate/product acquisitions into a single global brand and launched new integrated product suite
  • Spearheaded initiatives which enabled the Americas division to increase contribution margin 300% (turned a US$1.9 million loss to a US$4 million profit) and reduced sales and marketing expenses 51% (US$10.4 to US$5.1 million)
  • Transitioned company from point product to integrated solution suite sales (60% of bookings)
  • Diversified product portfolio from 48% telecom reliance to military/aero 31%, telecom 30%, finance/banking 7% and auto 7%
  • Recruited, established and managed budget and P&L for nine-member, India-based, multi-lingual growth marketing inside sales team which generated 2,000+ leads, resulting in US$2 million in new business revenue in the first year
  • Effectively motivated and managed 44-person team in 14 countries and oversaw budget in nine currencies

.

Education:

Babson College School of Management, Wellesley, MA 


Bachelor of Science (With Distinction) – Dean’s List 


Majors: Marketing, Management and International Business; Awarded 


Sohopfungsbeitrag Preis for creative impact to Babson

Michael E. Donner - A Chief Marketing Exec - 2023 Resume (pdf)

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Michael E. Donner - A Chief Marketing Exec

mdonner@ChiefMarketingExec.com - #ChiefMarketingExec

+1 (561) 542 7930

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