Customer Experience Audit Campaign
CX Client: Breaking Into the Enterprise Market with Personalized Demand Generation
Business Challenge:
As a start-up, the Company aimed to break into the competitive enterprise market dominated by well-established players. Success required a targeted approach to engage high-level decision-makers, bypass gatekeepers, and differentiate itself with compelling value propositions.
Solution:
The Company executed a data-driven, account-based marketing (ABM) campaign designed to engage C-suite decision-makers directly and build trust:
- Reputation Audits: Delivered over 200 detailed audits, comparing prospects’ online presence against competitors in six key areas, including Google rankings, social sentiment, and customer reviews. These audits highlighted measurable gaps and growth opportunities.
- Tailored Messaging: Crafted personalized communications for each prospect, addressing their specific challenges and showcasing the financial impact of improving their brand reputation.
- Multi-Channel Outreach:
- Digital Ads: Achieved a 42% higher click-through rate (CTR) than industry benchmarks using targeted LinkedIn and display ads.
- Email Campaigns: Engaged prospects with a 38% open rate and a 15% response rate.
- Personalized Videos: Sent over 100 Vidyard videos highlighting audit results, achieving a 65% view completion rate.
- Inside Sales Follow-Up: Conducted 3+ personalized touchpoints per lead, ensuring consistent engagement.
Results and Impact:
- Engagement Rates: Secured a 28% response rate among targeted decision-makers, exceeding the average ABM benchmark by 40%.
- New Revenue Streams: Converted 12% of prospects into paying enterprise clients, generating significant new annual recurring revenue (ARR).
- Improved Brand Positioning: Elevated the Company’s profile, establishing trust as a leading provider of customer experience solutions.
- Sustainable Growth: Created a repeatable and scalable model for future enterprise market penetration, increasing pipeline value by 60%.
This campaign showcased the Company’s ability to leverage personalized, data-driven marketing to secure high-value enterprise deals, enhance brand credibility, and drive long-term growth in a fiercely competitive market.
CX Webinar Series
CX Webinar Series: Driving Lead Generation and Brand Visibility During COVID-19
Business Challenge:
The sudden onset of COVID-19 forced the Company to pivot from in-person events to fully online engagement. With physical events canceled, the Company needed to quickly adapt to sustain lead generation, maintain brand awareness, and position itself as an industry leader during an uncertain time.
Solution:
The Company launched a highly effective webinar series to educate prospects on building a resilient online presence and brand reputation amidst a global crisis. The webinars delivered actionable insights to help businesses thrive post-pandemic. A strategic demand generation campaign amplified reach and conversions through:
- Educational Webinars: Addressed the critical need for digital transformation and brand strength, positioning the Company as a trusted advisor.
- Integrated Marketing Campaigns: Combined organic and paid strategies, including:
- Social Media Ads: Targeted high-value prospects on LinkedIn, Facebook, and Instagram.
- Email Campaigns: Delivered visually compelling CTAs to drive registrations.
- Website Banners: Engaged site visitors with strategically placed webinar promotions.
Results and Impact:
The campaign exceeded expectations, delivering substantial outcomes:
- High Lead Generation: Generated over 1,200 qualified leads, exceeding initial targets by 40%.
- Increased Webinar Attendance: Achieved a 25% higher attendance rate than industry benchmarks, with attendees actively engaging during live sessions.
- Elevated Brand Visibility: Boosted website traffic by 60% during the campaign period, with a notable increase in returning visitors.
- Enhanced Engagement: Social media posts promoting the webinars saw a 30% increase in click-through rates, and email campaigns achieved a 22% open rate.
- Conversion to Sales: 15% of webinar attendees converted into subscription customers, contributing to a significant increase in quarterly revenue.
- Thought Leadership: Positioned the Company as a top choice for reputation management navigating digital transformation, creating a competitive edge in the industry.
This case study underscores how adaptive, data-driven strategies combined with timely and relevant content can achieve remarkable business growth, even during periods of uncertainty. By delivering value and fostering engagement, the campaign laid a strong foundation for sustained success.
Demand Generation: eBooks
Winning Locally on Google
America's Top 40 Mortgage Companies
America's Top 40 Mortgage Companies
Google dominates search. It’s where 90% of your prospects are likely going to gather information about your business.
But It takes more than a basic SEO strategy to get found and be chosen.
America's Top 40 Mortgage Companies
America's Top 40 Mortgage Companies
America's Top 40 Mortgage Companies
SocialSurvey ranked America’s top mortgage companies and loan officers for customer satisfaction in 2019.
Competition was fierce with more than one million reviews of 30,000 individual loan officers from over 200 companies being scored.
Create WOW Customer Experiences
America's Top 40 Mortgage Companies
Create WOW Customer Experiences
The Customer Experience (CX) category is evolving. No more relying on siloed, disconnected technologies—now is the time to design an integrated CX 2.0 strategy for your business.
Demand Generation: Case Studies
NAF Grows Revenues by Winning Locally
Before New American Funding (NAF) started working with SocialSurvey its 1,000+ loan officers had fewer than 4,000 reviews across websites like Google, Zillow, LendingTree and Better Business Bureau. With fewer than 500 Google reviews for nearly 180 locations, it was missing out on many opportunities.
Syndicate Automates Policyholder Surveys and Gains a Competitive Advantage
Like other claims adjustment firms, Syndicate’s services traditionally have been viewed as a commodity by carriers. However, Syndicate believed they could differentiate their company based on the high levels of customer satisfaction its adjusters provided. This required gathering quantifiable customer experience data through surveys.
Demand Generation: Infographics
The Sales Impact of Online Reviews
The Top Five Search Tips to Win More Customers
The Sales Impact of Online Reviews
Discover the facts and figures that show the good, the bad, and the ugly associated with online reviews.
Why Customer Experience Matters
The Top Five Search Tips to Win More Customers
The Sales Impact of Online Reviews
Learn how companies and consumers view CX and the impact it can have.
The Top Five Search Tips to Win More Customers
The Top Five Search Tips to Win More Customers
The Top Five Search Tips to Win More Customers
Learn how to dominate local search results by focusing on five aspects of your public business profile.
Ready to Transform Your Brand with a Proven CMO?
Let’s discuss how I can bring visionary strategy and hands-on execution to your brand. I’m not just talk—I have a proven track record of delivering real, measurable results, as you can see on my website. With a unique blend of strategic insight and tactical expertise, I don’t just oversee growth—I drive it. I’ll craft a strategy that builds brand loyalty, delivers impactful outcomes, and ensures long-term success—and then I’ll make it happen.
If you're ready for a no-nonsense, results-driven CMO who will elevate your marketing from ordinary to extraordinary, let’s connect. I’m here to turn your goals into milestones and your vision into reality.
Let’s make it happen—contact me today.
Michael E. Donner
+1 (561) 542 7930
#ChiefMarketingExec