Michael E. Donner

Michael E. DonnerMichael E. DonnerMichael E. Donner

+1 (561) 542-7930

  • Home
  • Strategy/Branding
  • Digital/Demand Generation
  • Media/Influencers
  • Events
  • Internal Communications
  • Portfolio: SocialSurvey
  • Portfolio: Zyter
  • Awards
  • Validations
  • Resume
    • Home
    • Strategy/Branding
    • Digital/Demand Generation
    • Media/Influencers
    • Events
    • Internal Communications
    • Portfolio: SocialSurvey
    • Portfolio: Zyter
    • Awards
    • Validations
    • Resume

Michael E. Donner

Michael E. DonnerMichael E. DonnerMichael E. Donner

+1 (561) 542-7930

  • Home
  • Strategy/Branding
  • Digital/Demand Generation
  • Media/Influencers
  • Events
  • Internal Communications
  • Portfolio: SocialSurvey
  • Portfolio: Zyter
  • Awards
  • Validations
  • Resume
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A Chief Marketing, Digital and Growth Leader   -    #ChiefMarketingExec



Results-driven, growth marketing and digital demand generation executive for B2B and B2C companies – start-up to global – with considerable expertise in: retail, eCommerce, high-tech (enterprise software, cloud, SaaS), healthcare and cybersecurity.  Conceives and implements innovative sales, marketing, digital demand generation/customer acquisition, customer experience and highly effective engagement strategies with closed-loop ROI to ignite digital transformation and sustained, profitable growth.

Download Resume

EXPERT IN DRIVING GROWTH MARKETING and PROFITABILITY

Michael E Donner develops and implements marketing strategy for B2B and B2C companies.

The role of sales, demand generation and growth marketing is no longer black and white. It's not just about building a brand or generating demand.  These days, if you want to stay competitive and relevant, it's also about doing more with less while maintaining profitability, increasing customer acquisition/engagement and expanding utilization. That's where I come in.  It means consistently engaging the right audience with relevant and targeted offers, which create unparalleled customer experiences as well as convert into solid and consistent sales.

Michael E. Donner can develop both the strategy and tactical plan for a digital transformation.

To accomplish this effectively it takes specific growth marketing expertise, and a can do, roll-up-your-sleeves attitude. That's what I have, and that's exactly what I do.  

Michael E. Donner can develop the strategy and hands-on tactical plan for digital marketing.

With a proven 18-year track record in strategy, operations, eCommerce, digital, sales and growth marketing, my permission-based methodology for digital demand generation and engagement marketing has enabled the following start-ups and established corporations to gain competitive advantages and articulate unique  value propositions which have resulted in sustainable profits, double-digit market share, increased average order value and revenue growth. 

B2B and B2C Brand Experience

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Michael E. Donner is an expert at building demand generation and growth marketing initiatives.

Core Competencies

  • Reinvigorate strategy, build tactical sales, demand generation/customer acquisition, customer experience and growth marketing initiatives


  • Manage product from inception to release: product marketing, commercialization, market research, competitive analysis, pricing and communications


  • Recruit, train, mentor, lead and motivate staff


  • Develop sales, merchandising, promotional pricing strategy and tactics aligned to target buyer


  • Strategize/recruit/activate programs with channel partners/distributors, coupon/loyalty and content/influencer networks

 

  • Maximize SEO: keyword research, content/blog optimization, backlinks and analytics set-up


  • Launch digital media, SEM strategy, content, growth marketing and demand generation/customer acquisition across: behavioral marketing, search/intent, PPC, remarketing, retargeting, banner ads, paid and organic social, Google shopping, influencer and affiliate marketing


  • Optimize video/search/display/shopping campaigns for demand capture/reactivation (Google/Facebook) 


  • Develop detailed attribution/reporting/analytics tracking/conversion rate/cost metrics:  AOV, CAC, churn, DAU, LTV, MAU, NPS, ROAS, ROI and WAU  


  • Select and implement marketing technology

  

Expertise Across All Marketing Mediums

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Strategy/Branding

Digital/Demand Generation

Digital/Demand Generation

View Case Studies
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Digital/Demand Generation

Digital/Demand Generation

Digital/Demand Generation

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Michael E. Donner is an expert at driving media, PR and influencers to accelerate brand awareness.

Media/Influencers

Digital/Demand Generation

Media/Influencers

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Michael E. Donner is an expert at Event Marketing in creating traffic, awareness & demand generation

Event Marketing

Internal Communications

Internal Communications

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Michael E. Donner is an expert at developing strategic and tactical internal communications programs

Internal Communications

Internal Communications

Internal Communications

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View Awards
Michael E. Donner has 20 years expertise in strategic and tactical marketing and demand generation.
Read Validations
Michael E. Donner is an expert at strategic and tactical marketing and demand generation.
View Resume

Growth Marketing/Demand Generation Examples

Michael E. Donner - A Chief Marketing Exec - 2020 Resume (pdf)

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  • Strategy/Branding
  • Digital/Demand Generation
  • Media/Influencers
  • Events
  • Internal Communications
  • Portfolio: SocialSurvey
  • Portfolio: Zyter
  • Awards
  • Validations
  • Resume

Michael E. Donner - A Chief Marketing Exec

mdonner@ChiefMarketingExec.com - #ChiefMarketingExec

+1 (561) 542 7930

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