Results-driven, growth marketing and digital demand generation executive for B2B and B2C companies – start-up to global – with considerable expertise in: retail, eCommerce, high-tech (enterprise software, cloud, SaaS), healthcare and cybersecurity. Conceives and implements innovative sales, marketing, digital demand generation/customer acquisition, customer experience and highly effective engagement strategies with closed-loop ROI to ignite digital transformation and sustained, profitable growth.
The role of sales, demand generation and growth marketing is no longer black and white. It's not just about building a brand or generating demand. These days, if you want to stay competitive and relevant, it's also about doing more with less while maintaining profitability, increasing customer acquisition/engagement and expanding utilization. That's where I come in. It means consistently engaging the right audience with relevant and targeted offers, which create unparalleled customer experiences as well as convert into solid and consistent sales.
To accomplish this effectively it takes specific growth marketing expertise, and a can do, roll-up-your-sleeves attitude. That's what I have, and that's exactly what I do.
With a proven 15-year track record in strategy, operations, eCommerce, digital, sales and growth marketing, my permission-based methodology for digital demand generation and engagement marketing has enabled the following start-ups and established corporations to gain competitive advantages and articulate unique value propositions which have resulted in sustainable profits, double-digit market share, increased average order value and revenue growth.