A Chief Marketing, Digital and Growth Leader

  

Results-driven, growth marketing and digital demand generation executive for B2B and B2C companies – start-up to global – with considerable expertise in: retail, eCommerce, high-tech (enterprise software, cloud, SaaS), healthcare and cybersecurity.  Conceives and implements innovative sales, marketing, digital demand generation/customer acquisition, customer experience and highly effective engagement strategies with closed-loop ROI to ignite digital transformation and sustained, profitable growth.

EXPERT IN DRIVING GROWTH MARKETING and PROFITABILITY

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The role of sales, demand generation and growth marketing is no longer black and white. It's not just about building a brand or generating demand.  These days, if you want to stay competitive and relevant, it's also about doing more with less while maintaining profitability, increasing customer acquisition/engagement and expanding utilization. That's where I come in.  It means consistently engaging the right audience with relevant and targeted offers, which create unparalleled customer experiences as well as convert into solid and consistent sales.

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To accomplish this effectively it takes specific growth marketing expertise, and a can do, roll-up-your-sleeves attitude. That's what I have, and that's exactly what I do.  

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With a proven 15-year track record in strategy, operations, eCommerce, digital, sales and growth marketing, my permission-based methodology for digital demand generation and engagement marketing has enabled the following start-ups and established corporations to gain competitive advantages and articulate unique  value propositions which have resulted in sustainable profits, double-digit market share, increased average order value and revenue growth. 

B2B and B2C Brand Experience

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Core Competencies

  • Reinvigorate strategy, build tactical sales, demand generation/customer acquisition and growth marketing initiatives


  • Manage product from inception to release: product marketing, commercialization, market research, competitive analysis, pricing and communications


  • Recruit, train, mentor, lead and motivate staff


  • Develop sales, merchandising, promotional pricing strategy and tactics aligned to target buyer


  • Strategize/recruit/activate programs with channel partners/distributors, coupon/loyalty and content/influencer networks

 

  • Maximize SEO: keyword research, content/blog optimization, backlinks and analytics set-up


  • Launch digital media, SEM strategy, content, growth marketing and demand generation/customer acquisition across: behavioral marketing, search/intent, PPC, remarketing, retargeting, banner ads, paid and organic social, Google shopping, influencer and affiliate marketing


  • Optimize video/search/display/shopping campaigns for demand capture/reactivation (Google/Facebook) 


  • Develop detailed attribution/reporting/analytics tracking/conversion rate/cost metrics: NPS, CAC, LTV, ROI & ROA


  • Select and implement marketing technology

  

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Expertise Across All Marketing Mediums

Strategy/Branding

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Digital/Demand Generation

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Media/Influencers

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Event Marketing

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Internal Communications

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Michael E. Donner - A Chief Marketing Exec - Resume (pdf)

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