Michael E. Donner

Michael E. DonnerMichael E. DonnerMichael E. Donner

+1 (561) 542-7930

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Michael E. Donner

Michael E. DonnerMichael E. DonnerMichael E. Donner

+1 (561) 542-7930

Signed in as:

filler@godaddy.com

  • Home
  • Strategy/Branding
  • Performance-Based MKTG
  • Media/Influencers
  • Events
  • Internal Communications
  • DTC Subscription Client
  • CX (Customer Exp.) Client
  • Digital Health/IoT Client
  • Awards
  • Validations
  • Resume

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A Chief Marketing, Digital and Growth Leader  

#ChiefMarketingExec


Results-driven, growth and full-stack marketing leader and digital executive for B2B and B2C companies – start-up to global – with considerable expertise in retail, eCommerce, high-tech (enterprise software, cloud, SaaS subscription), healthcare and cybersecurity.  Conceives and implements innovative sales, and data-driven marketing, digital demand generation/customer acquisition, ABM, customer experience and highly effective engagement strategies with closed-loop ROI to ignite digital transformation and sustained, profitable growth.

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EXPERT IN Branding and Performance-based MARKETING

Michael E Donner develops and implements marketing strategy for B2B and B2C companies.

The role of sales, data-driven demand generation and performance-based marketing is no longer black and white. It's not just about building a brand or generating demand.  These days, if you want to stay competitive and relevant, it's also about doing more with less while maintaining profitability, increasing customer acquisition/engagement and expanding utilization. That's where I come in.  It means consistently engaging the right audience with relevant and targeted offers, which create unparalleled customer experiences as well as convert into solid and consistent sales.

Michael E. Donner can develop both the strategy and tactical plan for a digital transformation.

To accomplish this effectively it takes full-stack marketing expertise, and a can do, roll-up-your-sleeves attitude. That's what I have, and that's exactly what I do.  

Michael E. Donner can develop the strategy and hands-on tactical plan for digital marketing.

With a proven 20-year track record in strategy, operations, eCommerce, digital, sales, ABM and performance-based marketing, my permission-based methodology for data-driven digital demand generation and engagement marketing has enabled the following start-ups and established corporations to gain competitive advantages and articulate unique  value propositions which have resulted in sustainable profits, double-digit market share, increased average order value and revenue growth. 

B2B and B2C Brand Experience

Michael E. Donner is an expert at building demand generation and growth marketing initiatives.

Core Competencies

  • Reinvigorate strategy, build tactical sales, data-driven demand generation/customer acquisition, customer experience and performance-based growth marketing initiatives


  • Manage product from inception to release: product marketing, commercialization, market research, competitive analysis, pricing and communications


  • Recruit, train, mentor, lead and motivate staff


  • Develop sales, merchandising, promotional pricing strategy and tactics aligned to target buyer


  • Strategize/recruit/activate programs with channel partners/distributors, coupon/loyalty and content/influencer networks

 

  • Maximize SEO: keyword research, content/blog optimization, backlinks and analytics set-up


  • Launch data-driven digital media, SEM strategy, content, performance-based growth marketing and demand generation/customer acquisition across: behavioral marketing, search/intent, PPC, remarketing, retargeting, banner ads, paid and organic social, Google shopping, influencer and affiliate marketing


  • Optimize video/search/display/shopping campaigns for demand capture/reactivation (Google/Facebook) 


  • Develop detailed attribution/reporting/analytics tracking/conversion rate/cost metrics:  AOV, CAC, churn, DAU, LTV, MAU, NPS, ROAS, ROI and WAU  


  • Select and implement marketing technology

  

Expertise Across All Marketing Channels

Strategy/Branding

Performance-Based Growth Marketing

Performance-Based Growth Marketing

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Performance-Based Growth Marketing

Performance-Based Growth Marketing

Performance-Based Growth Marketing

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Michael E. Donner is an expert at driving media, PR and influencers to accelerate brand awareness.

Media/Influencers

Performance-Based Growth Marketing

Media/Influencers

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Michael E. Donner is an expert at Event Marketing in creating traffic, awareness & demand generation

Event Marketing

Internal Communications

Internal Communications

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Michael E. Donner is an expert at developing strategic and tactical internal communications programs

Internal Communications

Internal Communications

Internal Communications

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Michael E. Donner has 20 years expertise in strategic and tactical marketing and demand generation.
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Michael E. Donner is an expert at strategic and tactical marketing and demand generation.
View Resume

DaTA-Driven, Performance Marketing Examples

    Michael E. Donner - A Chief Marketing Exec - 2023 Resume (pdf)

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    • Home
    • Strategy/Branding
    • Performance-Based MKTG
    • Media/Influencers
    • Events
    • Internal Communications
    • DTC Subscription Client
    • CX (Customer Exp.) Client
    • Digital Health/IoT Client
    • Awards
    • Validations
    • Resume

    Michael E. Donner - A Chief Marketing Exec

    mdonner@ChiefMarketingExec.com - #ChiefMarketingExec

    +1 (561) 542 7930

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