A Chief Marketing, Digital and Growth Leader
I am a strategic and hands-on tactical, results-driven, growth and full-stack chief marketing leader and chief digital executive for B2B and B2C companies – start-up to global – with considerable expertise in retail, eCommerce, high-tech (enterprise software, cloud, SaaS subscription), healthcare and cybersecurity. I conceive and implement innovative sales, and data-driven marketing, digital demand generation/customer acquisition, ABM, customer experience and highly effective engagement strategies with closed-loop ROI to ignite digital transformation and sustained, profitable growth.
The role of sales, data-driven demand generation and performance-based marketing is no longer black and white. It's not just about building a brand or generating demand. These days, if you want to stay competitive and relevant, it's also about doing more with less while maintaining profitability, increasing customer acquisition/engagement and expanding utilization. That's where I come in. It means consistently engaging the right audience with relevant and targeted offers, which create unparalleled customer experiences as well as convert into solid and consistent sales.
To accomplish this effectively it takes not just vision but also hands-on full-stack marketing expertise, and a can do, roll-up-your-sleeves attitude. That's what I have, and that's exactly what I do.
With a proven 20-year track record in strategy, operations, eCommerce, digital, sales, ABM and performance-based marketing, my permission-based methodology for data-driven digital demand generation and engagement marketing has enabled the following start-ups and established corporations to gain competitive advantages and articulate unique value propositions which have resulted in sustainable profits, double-digit market share, increased average order value and revenue growth.
Michael E. Donner - A Chief Marketing Exec
mdonner@ChiefMarketingExec.com - #ChiefMarketingExec
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